Last time I’ve wrote about find low competition keywords. Now that you’ve built your huge keyword list, we’re going to see how to create a new campaign.
First log into your Google AdWords account. From the “Campaign Management” tab, select “Campaign Summary”. To create a new campaign, click on “keyword-targeted”:
First, you need to specify a name for your new campaign and ad group. Don’t worry, you will be able to add more ad groups later on.
For the example above, I want to create a campaign to promote TheWebmastersCafe.net. My first ad group will target visitors that who search for linux-related keywords.
You also need to target your customers by language and geographic location. As my website is in english, I will promote it to english-speaking visitors only. I have also selected “Countries and territories” as I want to promote it to U.S. visitors only (you will be able to specify countries on the next page). Click on “Continue”.
Now specify in which country you want your ads to be displayed and click on “Continue”:
Now it’s time to create your first ad.
This is pretty self-explanatory:
- Headline: this it the title of your ad.
- Description line 1 : the first line of your ad. You may want to try to express a benefit of your product or service.
- Description line 2: the second line of your ad. Try to have the visitor take action or give a feature of your product or service (example.: Free 30 Day Trial, Get Help Now!, etc).
- Display URL : this URL is for display purposes only but it must resolve to a true, working URL.
- Destination URL : this is where you want to send your visitors to. This can be different than the Display URL.
Click on “Continue” when you’re done. Don’t forget you will be able to add more ads to your ad group later.
You have now targeted your customers and you’ve created an ad. Now you need to choose some keywords. Before you copy and paste your huge keyword list (because it’s a really huge list you got, right?), I strongly suggest you go through Mike’s AdWords Wrapper to generate broad, phrase and exact match terms.
So what are broad, phrase and exact match terms? When you bid on keywords, chances are your visitors may not search exactly for the keywords you chose. For example, suppose you bid on “redhat linux”, people may search for “how to install redhat linux”, “how to use redhat linux”, etc. So you want (or you don’t want) your ad to be displayed even though they haven’t searched exactly for the keywords you bid on.
So back to my example. Let’s say I’ve bid on “redhat linux”. Here are the different variations of that keyword:
- Broad : redhat linux
- Phrase: “redhat linux”
- Exact: [redhat linux]
So if a visitor searched for “installing redhat linux”, here’s when my ad will show:
- Broad: my ads are being displayed.
- Phrase: my ads are being displayed.
- Exact: my ads are not being displayed
So now that you know what broad, phrase and exact match are, head over to http://www.mikes-marketing-tools.com/adwords-wrapper.html. Now simply copy and paste your keywords into the text area and click on “Wrap AdWords”:
Now click on the “Copy” button from the “Broad, Phrase & Exact Match” text area.
Then all you have to do is paste your keyword list into Google AdWords and click on “Continue”:
Now you have to set your maximum CPC (Cost Per Click) and your daily budget:
You have to understand that your daily budget will affect your ad performance. The less you are willing to spend, the less your ads will be shown. As for the default CPC, I always start at $0.06 per click and I adjust it later on. Click on “Continue” when you’re done.
Google will now allow you to review your selections. Click on “Save Campaign” if everything is ok. Your newly created campaign is now active! But now you need to make sure every keywords you chose are active too. Click on your ad group name to see it’s keywords.
There are 30 inactive keywords in my ad group. That means that my ad will never be shown (I have 30 keywords total). You must understand that I didn’t take time to research keywords properly prior to writing this post. Now how do you activate those keywords? Sure, you can increase your bids and spend a lot of money but there are better techniques to save on CPC.
Stay tuned for my next post as I will tell you how to activate your keywords and save money.
October 11th, 2007 at 9:10 pm
[…] my last post, I’ve shown you how to create your first AdWords campaign. In the example campaign I created, there were like 30 inactive keywords. Now let’s see how […]