Lately I’ve been building some PPC campaigns with Google AdWords. I’ve got almost 80,000 keywords ready to be imported into my AdWords account. Up to this day I haven’t got to launch a “serious” PPC campaign so I never realized how much work it could be.

As you already know, it’s important to build relevant keyword groups. Putting irrelevant keywords into the same adgroup will result into a low Quality Score, therefore increasing your PPC costs.

At first I only used Google AdWords web-based interface. I tried to group keywords with Microsoft Access and Excel which was a total pain. I finally decided to have a look into Google’s AdWords editor. To my surprise, it offers the possibility to group your keywords automatically! Hurray!

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What makes online advertising so powerful is that it allows you to target your customers with high precision. As opposed to conventional medias (like TV commercials) where you hope that a certain percentage of the viewers will be interested in your product (or will remember it when they need it), online advertising can reach out to people who are actually searching for you.

Taking Advantage Of Geotargeting

Google AdWords gives you the possibility to advertise only to visitors from within a limited area. This is done by detecting their IP address and figuring out where it comes from.

Now suppose you’ve got a visitor from the Boston area that searched for “lawyers” on Google. Even though he didn’t refine his search by using “boston lawyers”, chances are he isn’t searching for lawyers in Los Angeles (while this is not impossible).

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For the last few months I’ve been reading a lot about AdWords and PPC strategies. Unfortunately there is not one single step-by-step guide on launching a performing PPC campaign.

Here are some of the best AdWords / PPC tips I’ve found so far:

14 AdWords Tips For Beginners
GoogleLady often posts some great AdWords tips. This one gives great tips for beginners going from using negative keywords to optimizing your landing page.

The Super Affiliate Guide To PPC Marketing
Ok this is a lot more than a PPC guide, it offers a really good startup point to those who wants to get into affiliate marketing. If you’ve wasted money on so called get-righ-quick ebooks, then this post from ZacJohnson.com is for you.

AdWords Optimization Tips: Brainstorming new keyword ideas
While the Inside AdWords blog from the almighty Google itself is far from providing great tips, some posts like this one can be interesting… when you’re done reading all the other blogs.

AdWords Landing Page Quality
Another good post from GoogleLady, she explains here how to lower your cost per click by optimizing your landing pages.

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