Some Of The Best AdWords / PPC Articles

Filed under Make Money Online, PPC Marketing

For the last few months I’ve been reading a lot about AdWords and PPC strategies. Unfortunately there is not one single step-by-step guide on launching a performing PPC campaign.

Here are some of the best AdWords / PPC tips I’ve found so far:

14 AdWords Tips For Beginners
GoogleLady often posts some great AdWords tips. This one gives great tips for beginners going from using negative keywords to optimizing your landing page.

The Super Affiliate Guide To PPC Marketing
Ok this is a lot more than a PPC guide, it offers a really good startup point to those who wants to get into affiliate marketing. If you’ve wasted money on so called get-righ-quick ebooks, then this post from ZacJohnson.com is for you.

AdWords Optimization Tips: Brainstorming new keyword ideas
While the Inside AdWords blog from the almighty Google itself is far from providing great tips, some posts like this one can be interesting… when you’re done reading all the other blogs.

AdWords Landing Page Quality
Another good post from GoogleLady, she explains here how to lower your cost per click by optimizing your landing pages.


Dynamic Keyword Insertion finally explained by Google
Making use of dynamic keyword insertion (DKI) can be really tricky (from a strategic point of view) if you don’t know what you’re getting into. In fact I never use them myself but if you really want to make use of DKY, read this post.

How long does it take for the minimum bids to come down?
Lowering your advertising costs are part of running an efficient PPC campaign. Did you know that you could lower your advertising costs while performing better than your competitors?

AdWords Optimization Tips: Managing and Optimizing Bids
While Google’s take and knowledge on affiliate marketing is questionnable, they sure know how to make to most out of AdWords.

49 Killer Adwords Tips from Googlelady
This has got to be one of the best AdWords post by GoogleLady. It’s straight to the point while not neglecting any details. The comments made on this post by Amit at SuperAffiliateMindset.com are a must-read also.

Google says: Here’s Why Your Adwords Quality Score is Low
Your Quality Score (or QS) affects how much you pay per click. Learn why you may have a low quality score.

13 PPC Engines: Which Ones Actually Convert?
Don’t put all your eggs in the same basket. You ought to know what other PPC solutions are out there.

How to Instantly Boost Your ROI on Adwords
Having a good clickthrough rate (CTR) and a high conversion rate is not all. At the end of the day, having a good profit margin is what matters.

Keyword Research : Go Deep or Going Wide First?
Learn how to start building your PPC keyword list. Amit is one of the best super affiliate out there. Lately he’s been stuck in a too-many-lifestyle-posts-not-enough-useful-tips controversy but nonetheless he offers some really great PPC tips. One of my favorite blogs.

Google Adwords Ad Variations
It will never be said enough: test your ads, tweak them and test again! A good post from Zac Johnson.

How to calculate feasibility for a PPC campaign?
Is PPC the right option and will your campaign be profitable?

Q&A 1: Internet Marketing, Keyword Lists, PPC Traffic, And Failed Campaigns
A great Q&A session from another of my favorite blogs, DerekBeau.com.

Free Campaign Builder From DerekBeau.com
While this is not about PPC / AdWords tips, keep an eye on this promising tool.

The Definitive Guide To Google AdWords
I usually do not recommend any ebooks but this one from Perry Marshall is a really awesome read if you’re just getting into AdWords. This ebook saved me lots of hours of searching the web.

If you’ve found some good AdWords / PPC articles, post them here!


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Comments (39) Posted by Stephane on Wednesday, October 17th, 2007


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