For the last few months I’ve been reading a lot about AdWords and PPC strategies. Unfortunately there is not one single step-by-step guide on launching a performing PPC campaign.
Here are some of the best AdWords / PPC tips I’ve found so far:
14 AdWords Tips For Beginners
GoogleLady often posts some great AdWords tips. This one gives great tips for beginners going from using negative keywords to optimizing your landing page.
The Super Affiliate Guide To PPC Marketing
Ok this is a lot more than a PPC guide, it offers a really good startup point to those who wants to get into affiliate marketing. If you’ve wasted money on so called get-righ-quick ebooks, then this post from ZacJohnson.com is for you.
AdWords Optimization Tips: Brainstorming new keyword ideas
While the Inside AdWords blog from the almighty Google itself is far from providing great tips, some posts like this one can be interesting… when you’re done reading all the other blogs.
AdWords Landing Page Quality
Another good post from GoogleLady, she explains here how to lower your cost per click by optimizing your landing pages.
Dynamic Keyword Insertion finally explained by Google
Making use of dynamic keyword insertion (DKI) can be really tricky (from a strategic point of view) if you don’t know what you’re getting into. In fact I never use them myself but if you really want to make use of DKY, read this post.
How long does it take for the minimum bids to come down?
Lowering your advertising costs are part of running an efficient PPC campaign. Did you know that you could lower your advertising costs while performing better than your competitors?
AdWords Optimization Tips: Managing and Optimizing Bids
While Google’s take and knowledge on affiliate marketing is questionnable, they sure know how to make to most out of AdWords.
49 Killer Adwords Tips from Googlelady
This has got to be one of the best AdWords post by GoogleLady. It’s straight to the point while not neglecting any details. The comments made on this post by Amit at SuperAffiliateMindset.com are a must-read also.
Google says: Here’s Why Your Adwords Quality Score is Low
Your Quality Score (or QS) affects how much you pay per click. Learn why you may have a low quality score.
13 PPC Engines: Which Ones Actually Convert?
Don’t put all your eggs in the same basket. You ought to know what other PPC solutions are out there.
How to Instantly Boost Your ROI on Adwords
Having a good clickthrough rate (CTR) and a high conversion rate is not all. At the end of the day, having a good profit margin is what matters.
Keyword Research : Go Deep or Going Wide First?
Learn how to start building your PPC keyword list. Amit is one of the best super affiliate out there. Lately he’s been stuck in a too-many-lifestyle-posts-not-enough-useful-tips controversy but nonetheless he offers some really great PPC tips. One of my favorite blogs.
Google Adwords Ad Variations
It will never be said enough: test your ads, tweak them and test again! A good post from Zac Johnson.
How to calculate feasibility for a PPC campaign?
Is PPC the right option and will your campaign be profitable?
Q&A 1: Internet Marketing, Keyword Lists, PPC Traffic, And Failed Campaigns
A great Q&A session from another of my favorite blogs, DerekBeau.com.
Free Campaign Builder From DerekBeau.com
While this is not about PPC / AdWords tips, keep an eye on this promising tool.
The Definitive Guide To Google AdWords
I usually do not recommend any ebooks but this one from Perry Marshall is a really awesome read if you’re just getting into AdWords. This ebook saved me lots of hours of searching the web.
If you’ve found some good AdWords / PPC articles, post them here!








October 17th, 2007 at 7:55 pm
[…] comment, one review, and one link = 21 entries Stephane from TheWebmasterCafe.net: two comments and two links = 12 entries Hock from Marketing-Tools-Review.com: three comments and one link = 8 entries […]
October 18th, 2007 at 10:15 am
Thanks for the link back and enjoying the article. Great blog you have here!
October 19th, 2007 at 6:33 pm
Thanks for the link back Stephane. I really enjoy your blog
keep it up!
November 11th, 2008 at 3:47 am
Блеск.
November 11th, 2008 at 11:38 pm
Спасибо огромное!
November 12th, 2008 at 12:46 am
“Хорошо пишешь”
November 12th, 2008 at 1:52 am
“Пост хорош”
November 13th, 2008 at 8:57 pm
“Мне нравятся Ваши посты”
November 14th, 2008 at 12:37 am
“познавательная тема”
November 14th, 2008 at 6:44 pm
“Блог в ридер однозначно”
November 14th, 2008 at 7:55 pm
“Спасибо за статью”
November 16th, 2008 at 5:42 pm
Спасибо огромное!
November 16th, 2008 at 6:53 pm
класс)мне понра)особенно!
November 16th, 2008 at 8:04 pm
“Очень познавательно. Спасибо.”
November 16th, 2008 at 9:20 pm
“Классный пост”
November 16th, 2008 at 10:33 pm
Спасибо! Пригодится…..(-___________-)
November 17th, 2008 at 8:17 pm
“Интересная заметка”
November 17th, 2008 at 9:38 pm
отлично!!! Все супер!
November 17th, 2008 at 10:49 pm
дяяя….старая темка, но ми тут нету^^ даже если не по картинкам смотреть))) нету и фсё^_^
November 18th, 2008 at 10:10 pm
мило!
November 18th, 2008 at 11:19 pm
Благодарю!
November 19th, 2008 at 8:26 am
“Спасибо за статью”
November 21st, 2008 at 8:45 pm
“Пост хорош”
April 19th, 2009 at 7:00 am
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April 20th, 2009 at 2:46 am
Welcome to the Fairy
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Thank you author
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