Now that you’ve read the introduction to Google AdWords, let’s see how to build our first campaign. The first step to build an AdWords campaign is to find some keywords and evaluate the competition.
When I setup an AdWords campaign, I try to find at least a few hundred keywords if not thousands. You just can’t go in there, throw in a bunch of keywords and hope for the best. Not only you must have some good keywords, you got to have a whole lot of them.
Finding Keywords
There are various tools online to help you find keywords. Some are free while some are commercial.
Overture (a.k.a. Yahoo! Search Marketing) has a free tool available at http://inventory.overture.com. Unfortunately Overture’s results are somewhat outdated. There was a time when it would give us a monthly count of searches for the previous month but right now it seems that the latest data is from January 2007.
According to Overture there were 15,459 searches for “dog breeding” on Yahoo in January 2007. You can also see similar terms people searched on.
There is another free keyword tool located at http://freekeywords.wordtracker.com/ which works about the same way as Overture. Wordtracker offers a free and a commercial service for which you can have a free trial.
Although free tools are good to initiate yourself to keyword research, don’t forget that your competitors are probably using some much more powerful tools such as KeyCompete.com and KeywordCountry. I won’t go into details about such tools right now.
For my next post, I will try to show you how to find out how many competitors you’ve got.
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