Filed under PPC Marketing

Part of getting organic traffic to your your website is to build backlinks. Usually, I do this by posting on related blogs and forums. This can take a lot of time but traffic will grow faster and faster over time and your website will also gain higher PageRank.

When you’re building backlinks on forums and blogs, just don’t go out there and spam every board you find. Try to find communities with topics that really interest you. Find some forums and blogs that you will be visiting often so you can contribute to it’s community. Make posts relevant and useful to others and add your website’s URL in your signature. Don’t make shitty posts just in order to have a backlink, people will notice it and you will probably get banned one day or another.

You can also exchange links with other websites relevant to yours. Don’t just post your link everywhere, make sure that your website will attract visitors that stumble on your link. You should also avoid link farms at all cost. Chances are it will affect your PageRank.

Here are some tips I’ve found over Kirsty’s blog (http://www.affiliatestuff.co.uk/) when you’re building links:

  • Try to find the right balance between quality and quantity. A crappy site will bring your crappy traffic.
  • Check out the site’s PageRank (just get Google’s toolbar over at http://toolbar.google.com) and try to go for websites with a PR of 4 or higher.
  • See what your competitor’s backlinks are. To do this, simply type “link:www.domain.com” in Google’s search box (of course you gotta type your competitor’s URL instead of domain.com!). See what their best backlinks are and try to get your site listed there also.
  • Do a search on Google to find some related websites that allows you to add your link. Here are some search terms suggestions to help you find those sites:
    • [topic] add url
    • [topic] exchange links
    • [topic] submit links
    • [topic] link submission
    • [topic] link exchange

    So for example, if you have a website on dog breading, you could search for “dog breading submit links”.

  • When you submit a link, try to use some useful keywords and not just your URL when you can. For example, you could put a link like “Find Dog Breading Info at http://www.ilovedogs.com”. This will help your SERP.
  • When you get your link added to another website, submit the web page to Google in order to get it indexed faster (http://www.google.com/addurl).

Of course there is a lot more than this to link building but this is a good start!


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Posted by Stephane on Tuesday, August 21st, 2007


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