Lately I’ve been building some PPC campaigns with Google AdWords. I’ve got almost 80,000 keywords ready to be imported into my AdWords account. Up to this day I haven’t got to launch a “serious” PPC campaign so I never realized how much work it could be.

As you already know, it’s important to build relevant keyword groups. Putting irrelevant keywords into the same adgroup will result into a low Quality Score, therefore increasing your PPC costs.

At first I only used Google AdWords web-based interface. I tried to group keywords with Microsoft Access and Excel which was a total pain. I finally decided to have a look into Google’s AdWords editor. To my surprise, it offers the possibility to group your keywords automatically! Hurray!

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